Risk Assessment Heat Map
Identifying vulnerabilities before they trend.
Critical
Your Brand's Insurance Policy.
A reputation takes years to build and seconds to lose. Our Crisis Comms Playbook is a pre-engineered manual designed to protect your brand from viral negative press and scandals.
"Day 0" Holding Statements
Pre-written responses for immediate deployment.
Scenario_Alpha_Leak.pdf
[STAKEHOLDER_INSERT_HERE]
Spokesperson Guidelines
Clear internal chains of command.
Escalation Matrix
A scientific approach to knowing when to speak and when to wait.
- Level 1: Monitor
- Level 2: Assess
- Level 3: Activate
First 72 Hours
Prepared brands do not improvise in public.
The playbook gives your team a clear operating rhythm for the window where confusion, screenshots, and speculation move fastest.
Contain
Confirm facts, freeze risky communication, identify stakeholders, and activate the decision chain.
Respond
Deploy approved holding language, guide spokespeople, and keep public statements disciplined.
Recover
Track sentiment, update narratives, repair trust, and turn the crisis log into stronger governance.
Deliverables
The materials your team needs before pressure arrives.
Scenario Library
Likely risk categories, triggers, stakeholder impact, and approved response paths.
Statement Bank
Holding statements, founder notes, customer updates, and internal alignment messages.
Command Structure
Roles, approval gates, spokesperson guidance, and escalation timing for every risk level.
Crisis FAQ
Clear answers before the moment gets loud.
When should a crisis playbook be built?
Before a launch, funding round, public campaign, controversial announcement, or any moment where stakeholders may ask hard questions quickly.
Does the playbook include public statements?
Yes. It can include holding statements, internal notes, spokesperson language, customer updates, and channel-specific response guidance.
Can Relvage support an active issue?
Yes, but active pressure requires speed and accuracy. Start with the timeline, available facts, screenshots, stakeholder concerns, and any statement already sent.
What content can be rejected?
Relvage will not support false claims, impersonation, abusive campaigns, deceptive proof, or materials that create legal or public-safety risk.